Since Donald Trump descended his iconic escalator in 2015, the Make America Great Again (MAGA) movement has been marked by a sense of urgency and alarm. Trump himself set the tone when he declared, “Only I can fix it,” while accepting the 2016 Republican presidential nomination. Now, with Vice President Kamala Harris as the likely Democratic nominee, the MAGA narrative has shifted from dramatic and exaggerated to downright hysterical, with warnings of an impending apocalypse.
The Rise of Apocalyptic Rhetoric
Critics of the MAGA movement are often dismissed as suffering from Trump Derangement Syndrome, but the language coming from MAGA’s most vocal supporters has become increasingly extreme. Prominent figures in the movement have been speaking in terms of an imminent totalitarian government, end times, and even biblical demons. This rhetoric isn’t just coming from fringe elements but from influential voices, including podcasters with massive followings, business leaders, religious extremists with political ambitions, and even Elon Musk, the world’s wealthiest man.
In recent weeks, MAGA pundits have ramped up their attacks on Harris, comparing her to historical dictators and labeling her as a “commie” who will select a running mate supporting extreme policies. They have also decried the Paris Olympics’ opening ceremony as a sign of “Western civilization’s” downfall. A particular target of their ire was a woman featured on a Zoom fundraiser for Harris, portrayed as another omen of impending doom.
Elon Musk’s Shift in Allegiances
One of the most notable figures aligning himself with the MAGA movement is Elon Musk. Previously, Musk had been cautious in openly affiliating with any political movement, but now he has embraced the MAGA ideology, using apocalyptic language to describe Harris. He called her an “extinctionist,” a term he once reserved for environmentalists or anyone concerned with climate change. Musk has expanded this label to include those he believes are spreading the “woke mind virus.” In 2023, he told Joe Rogan, “It’s essentially the extinctionists. It is that they’re propagating the extinction of humanity and civilization.”
Religious Extremism and the Jezebel Narrative
The rhetoric took a disturbing turn with comments from Lance Wallnau, an influential Christian nationalist with connections to both Trump and House Speaker Mike Johnson. Wallnau compared Harris to Jezebel, a figure associated with demonic powers. He claimed that Harris embodies “the spirit of Jezebel… in a way that’ll be even much more ominous than Hillary because she’ll bring a racial component and she’s younger.” This language not only invokes religious extremism but also introduces race and gender into the political discourse in a divisive manner.
A Unique Brand of Hyperbole
While hyperbolic language is not exclusive to the MAGA movement, the way it’s used is unique in its intensity and focus. Political figures from all sides occasionally exaggerate to make a point, but the MAGA narrative has become singular in its apocalyptic and race-focused rhetoric. It’s a brand of hyperbole that warns of a Marxist conspiracy, totalitarianism, and environmentalism’s supposed hidden agenda.
From Fringe to Mainstream
The type of content once relegated to the fringes of AM radio has now found a home within the MAGA movement’s mainstream. The first Trump presidency, culminating in the attempt to overturn the 2020 election and the Capitol riot, left only the most devoted supporters standing. Those who showed any independence were swiftly cast aside.
The Importance of Scrutiny
While it’s easy to dismiss these MAGA influencers as laughable, they wield significant influence and merit serious scrutiny. Their voices could shape the guiding principles of a potential second Trump administration. As the 2024 election approaches, understanding and critically examining these narratives is crucial.
In a political climate fraught with fear and division, the MAGA movement’s apocalyptic warnings stand out for their intensity and reach. As they continue to shape the discourse, their impact on American politics cannot be ignored, and their rhetoric demands careful consideration and response.
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