At the latest presidential debate, Ohio Senator JD Vance took the stage in what has become a signature performance, but not without controversy. As Donald Trump’s running mate, Vance found himself tasked with explaining or deflecting some of the former president’s most puzzling and controversial statements, bringing the concept of “sanewashing” into full focus.
Coined in 2020, “sanewashing” refers to the media or political figures downplaying or attempting to rationalize incoherent or controversial remarks made by public figures, often in an effort to present a more palatable narrative. The term came to prominence when critics accused news outlets of softening Trump’s rhetoric by highlighting his more mainstream ideas while burying or glossing over his most inflammatory comments.
Last month, the term resurfaced following a notable event at the Economic Club of New York, where Trump gave an erratic response to a question about child care costs. Instead of addressing the issue, Trump launched into an unrelated tirade about tariffs and the national deficit. Despite this, The New York Times headlined their article about the event with, “Trump Calls for an Efficiency Commission, an Idea Pushed by Elon Musk,” leaving many to wonder why the more bizarre parts of his response weren’t given greater attention. Critics argued this was a clear case of “sanewashing”—presenting Trump’s more coherent ideas while sidestepping his erratic behavior.
This debate provided Vance with his moment to similarly “sanewash” Trump’s statements. When asked about Trump’s infamous claim that climate change is a “hoax,” Vance didn’t respond directly. Instead, he pivoted, attempting to reframe Trump’s comments by focusing on broader economic concerns. “Trump isn’t dismissing the entire conversation,” Vance said, before offering a vague explanation about energy independence.
However, Trump’s record on climate change is well-documented. The former president has been quoted as saying rising sea levels could mean “a little more beachfront property” and has claimed that the noise from wind turbines causes cancer. Such comments, dismissed by scientists, are often seen as Trump’s way of mocking or trivializing serious issues. And yet, Vance, rather than addressing these remarks directly, chose to redirect, in an apparent attempt to make Trump’s views seem more rational than they might actually be.
This strategy, while common in politics, has drawn its share of critics. “Vance can’t wash those comments away,” said one media analyst. The challenge, as many see it, is that in an effort to normalize Trump’s more extreme views, figures like Vance risk not only misleading voters but also contributing to a false narrative about the former president’s actual positions.
Vance’s performance is indicative of a larger trend within the Republican Party, where Trump’s more incendiary rhetoric is often softened or reinterpreted by his allies. This method allows them to appeal to a broader base while maintaining their loyalty to Trump’s core supporters. But this balancing act is precarious, and as Vance’s debate appearance shows, it can often lead to more questions than answers.
The moderators, keenly aware of Trump’s past statements, pressed Vance on the specifics. When asked about Trump’s claim that the noise from wind turbines causes cancer, Vance sidestepped the question entirely. Instead, he shifted focus to the economic benefits of traditional energy sources, leaving viewers to wonder whether he was avoiding the issue or simply unwilling to directly confront Trump’s inaccuracies.
In many ways, Vance’s performance was emblematic of the challenges facing the modern Republican Party. On the one hand, they must appeal to voters who are deeply loyal to Trump and his unconventional style. On the other, they must reassure more moderate voters that Trump’s policies are grounded in reason and pragmatism. The result is often a careful, if not awkward, dance—where figures like Vance work to reframe Trump’s more outlandish remarks without alienating either side of the base.
Ultimately, the debate offered a window into the future of the Republican Party. As Trump continues to dominate the political landscape, his allies will likely continue to engage in “sanewashing,” presenting his ideas in a way that seems more reasonable than they often are. Whether or not this strategy is successful remains to be seen. But as the 2024 election approaches, one thing is clear: the balancing act is far from over.
GIPHY App Key not set. Please check settings